Guerrilla store, the shopping adventure

Shopping cannot only be translated into a functional activity.It has a social meaning and people are searching more and more for entertainment when they hunt for new clothes. The entire process can be simply called shopping adventure. 

With this vital detail in their minds, retailers are aware the more creative they are, the more money they'll gain , so their purpose is to create retail experiences for the customers. In this context, there is no doubt that "the luxury brand cathedrals" subject is a gigantic theme for debating , but , how about the concept of Guerrilla Stores?  These unconventional stores have a short life: they live only 12 months, in a place far from the shopping centers and they "act undercover". The stores are designed to be discovered by word-of mouth, as their target market "gossips" about them on the internet or in clubs.
Comme des Garcons, the Japanese fashion label, embraced the concept spending a minimal amount of money on the interiors of the stores, selling exclusive new pieces , items from previous collections and unsold stock.  

 One of their stores is opened in Poland's capital Warsaw in a former fruit store in a building that belongs to the Stalinist era.