So...fast fashion is sustainable : A story of H&M

         Helena Helmersson, Head of Sustainability at H&M , explains H&M helps you feel less guilty when you wear your favorite dress. Watch Ann-Sofie Johansson, Head of Design at H&M explaining you what's behind H&M newest collection. 

  

Take a look on their symbolic named Conscious Collection. If you ask me, I would love to wear the neon dress.